Results

Branding: Define and deliver


Business

People hear branding and picture a logo. If you’re an entrepreneur, you have to think more broadly because your brand goes way beyond your logo. Your brand is who you are; it’s the face you show the world. If done well, your brand will stand on its own without any other sales message, slogan, or pitch.As a parent of teenagers, I’m occasionally compelled to drive over an hour to a specialty store at the mall to buy a clothing brand my kids will wear. Heaven forbid I try to pass off a... Continue Reading >

How to run a charitable marketing campaign


March 2017 issue Business

HOw to make Celebration of Smiles work for your businessMarketing is essential to building a healthy business, and there’s a wide array of vehicles that can carry a marketing message. One method is charitable marketing, which offers a best-of-both-worlds win-win opportunity by doing good for a philanthropic purpose while showing potential clients that you’re invested in a community or higher purpose beyond your own commercial interests.One of PPA Charities’ signature events,... Continue Reading >

How to dominate your photographic specialty


March 2017 issue Business

When agricultural photographer Todd Klassy launched his business in 2010, he did so with two underlying objectives that helped him quickly establish himself as one of the most successful photographers in his market:1. Own his niche 2. Own his locationSure, that sounds great, but how does one accomplish these dual goals? Klassy breaks down a few more specific suggestions to help you carve out your own successful corner of the photographic landscape, and then establish yourself as the... Continue Reading >

How to write a press release


March 2017 issue Business

Has your work won a district competition or been selected for the Loan Collection? Do you want to let your contacts know you’re now a certified professional photographer? PPA provides press release templates so you can share good news with your local community.The downloadable templates include the facts about your achievement and allow space for you to customize them with information about you and your studio. Once you complete a release, just email it to your local media, preferably to... Continue Reading >

You can’t compete without being unique


December 2016 issue Business

And you have to take responsibility for thatNo doubt there’s more competition in the photography field than ever before, and it’s not just with other pros. Today we face the competition of the cell phone camera, ever-more-affordable professional equipment, and the constantly evolving dynamics of how people spend their time and money. But I’m here to offer both a lesson and a solution to this real challenge.The lessonBefore I delve into the solution, I want to share a lesson. I’m a... Continue Reading >

Audrey Woulard: Striking gold in the tween market


December 2016 issue Profiles

The space betweenWhen Audrey Woulard started her business 15 years ago, she was a baby photographer. She did great work, built up a loyal clientele through word of mouth, and developed a reputation as one of Chicago’s best.Then her subjects started growing up. Woulard decided to adapt her business accordingly. She became a child photographer, following the kids as they became toddlers, then elementary school kids.The game continued to change, of course. All of those cute little kids... Continue Reading >

10 steps to better workflow


November 2016 issue Business

You, like me, are wearing many hats: entrepreneur, artist, accountant, tech support, stylist ... . It doesn’t take long for all those varied responsibilities to consume your day. You can have some great business improvement ideas, but if you barely have time to deliver client images efficiently and are spending nights and weekends working, how will you find time to implement new marketing programs?Most photographers struggle to describe their workflow because it’s not something they’ve... Continue Reading >

Full-service storefront studio creates credibility

October 2016 issue Business

In 2009, husband-and-wife team Dan McClanahan, M.Photog., and Alex McClanahan founded McClanahan Studio in Ames, Iowa, where they met as students attending Iowa State University.By 2012 the couple was able to purchase a 12,000-square-foot commercial building in the Ames historic district, which they remade into their dream studio, installing a new storefront gallery and remodeling vacant spaces to be rented. Now the McClanahan’s live and work in the fully rented building, balancing landlord... Continue Reading >
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