Results

You can’t compete without being unique


December 2016 issue Business

And you have to take responsibility for thatNo doubt there’s more competition in the photography field than ever before, and it’s not just with other pros. Today we face the competition of the cell phone camera, ever-more-affordable professional equipment, and the constantly evolving dynamics of how people spend their time and money. But I’m here to offer both a lesson and a solution to this real challenge.The lessonBefore I delve into the solution, I want to share a lesson. I’m a... Continue Reading >

Audrey Woulard: Striking gold in the tween market


December 2016 issue Profiles

The space betweenWhen Audrey Woulard started her business 15 years ago, she was a baby photographer. She did great work, built up a loyal clientele through word of mouth, and developed a reputation as one of Chicago’s best.Then her subjects started growing up. Woulard decided to adapt her business accordingly. She became a child photographer, following the kids as they became toddlers, then elementary school kids.The game continued to change, of course. All of those cute little kids... Continue Reading >

10 steps to better workflow


November 2016 issue Business

You, like me, are wearing many hats: entrepreneur, artist, accountant, tech support, stylist ... . It doesn’t take long for all those varied responsibilities to consume your day. You can have some great business improvement ideas, but if you barely have time to deliver client images efficiently and are spending nights and weekends working, how will you find time to implement new marketing programs?Most photographers struggle to describe their workflow because it’s not something they’ve... Continue Reading >

Full-service storefront studio creates credibility

October 2016 issue Business

In 2009, husband-and-wife team Dan McClanahan, M.Photog., and Alex McClanahan founded McClanahan Studio in Ames, Iowa, where they met as students attending Iowa State University.By 2012 the couple was able to purchase a 12,000-square-foot commercial building in the Ames historic district, which they remade into their dream studio, installing a new storefront gallery and remodeling vacant spaces to be rented. Now the McClanahan’s live and work in the fully rented building, balancing landlord... Continue Reading >

Should you niche? Dani Miller did and her studio thrived


October 2016 issue Profiles

About five years ago, Dani Miller was having serious doubts about the future of her studio. She’d been in business for a handful of years, experiencing moderate success by taking on just about any photo work that walked through the door. Weddings, portraits, commercial shoots—this Jane-of-all-trades would do it all.However, as she pondered her professional life, she wondered if she could keep it going. Was she too diversified in her work? Was her business model sustainable? When she... Continue Reading >

How you know you’ve made it as a pro photographer


9.15.2016 Business

How do you know when you've made it as a pro? Professional Photographer asked five Imaging USA 2017 speakers about success: Kay Eskridge"When your clients become repeat clients, year after year and for all their photographic needs. When your clients think of you first when planning anything that needs to be photographed—all of their life events, you’re a part of." Kay W. Eskridge, M.Photog.Cr., CPP, Images by Kay & Co. Photography, Phoenix, Arizona Mary Fisk-Taylor"I’ve... Continue Reading >

Power Pricing: Susan Stripling’s studio thrives on cost analysis


September 2016 issue Profiles

There is no one-size-fits-all “It seems fairly universal that when a photographer gets started, they’re afraid to ask a client for money, which is fascinating to me,” wedding photographer Susan Stripling says. “It seems like something you’d want to do. But everybody goes through a period of time where they’re shooting to build a portfolio and doing favors for friends. When they have to charge what they’re worth, artists seem to sort of pause because asking clients for money is... Continue Reading >

Xara Web Designer 365 Makes It Easy


7.29.2016 Tech

Having a web presence can be tough, and keeping it updated can be even tougher. If you’re looking for a simple yet powerful Web design software that doesn’t require a knowledge of coding, then Xara Web Designer 365 Premium may be your solution.To find out more, I dove into Xara Web Designer 365 Premium for several hours to design a single-page Supersite, which the company explains is an alternative way of publishing a website that provides instant navigation between pages along with... Continue Reading >

Print is it


July 2016 issue Business

Memories are best preserved in tangible formAbout two years ago Allison Tyler Jones, CPP, received a telling phone call. “I just really want a real photographer,” the woman on the line told Jones. “I have all these pictures on my computer and I want one on my wall.” The woman had recently visited her sister’s home, noticed a new wall portrait, and asked her sister where she’d had it printed. When her sister said the photographer had printed it for her, she was surprised. “Who is... Continue Reading >
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