Results

9 tips on the psychology of photo sales


November 2017 issue Business

FIRST, GET YOUR OWN HEAD IN THE RIGHT PLACE“Sales is really all about psychology,” says Bry Cox, M.Photog.Cr., CPP. “A lot of people want to make it all about tactics, but it’s not. It’s about understanding people and social dynamics.”A 20-year veteran of professional photography and a nationally known author and speaker, Cox has spent years perfecting the psychology of sales and helping other photographers do the same. The problem, says Cox, is that most photographers are... Continue Reading >

15 ways to stand apart in the senior portrait market


November 2017 issue Business

Over the past several years, Howie McCormick has steadily evolved into one of the most popular senior portrait photographers in central West Virginia. He’s overseen notable growth in his business, based in Gassaway, and established a reputation as the go-to senior portrait photographer across a range of communities. The key to success, he says, is tailoring every shoot and every process to the individual.McCormick’s forte is storytelling. He often storyboards his senior portrait shoots... Continue Reading >

Efficiency is the road to profitability, says this volume photographer


November 2017 issue Business

© Andrew FauldsThere’s a common notion among pro photographers that they have to choose volume or art. The idea is that quality declines as speed increases and that a fast-paced, high-volume environment is not conducive to high-quality work.But is that necessarily true?Andrew Faulds, M.Photog.Cr., CPP, is a photographer for the Scottsdale, Arizona, branch of Cilento Photography, a division of Lifetouch. He spends an average of one hour per portrait session. Yet Faulds has racked up... Continue Reading >

Grand Imaging Award 2018 finalists named by Professional Photographers of America

9.7.2017 News

Professional Photographers of America has announced the Grand Imaging Award finalists for 2018.The 100 finalists' images have been deemed the best of the 2017 PPA International Photographic Competition. The Grand Imaging Award finalists, 10 each in 10 categories, were selected from 5,800 entries judged by a panel of 33 jurors.At Imaging USA 2018, the top three photographers in each category will receive awards, with one of the 10 first-place images taking the overall Grand Imaging Award and... Continue Reading >

Teri Fode’s biggest marketing mistake


8.25.2017 Business

Never let them forget youAlthough Sacramento-based photographer Teri Fode has built a flourishing senior portrait business over the past decade, she admits that an early career mistake cost her dearly. “It’s hard for me to believe it now, but for the first four years of my business I failed to keep in touch with my clients after the sale,” says Fode. Maintaining contact with clients post-assignment, during what she’s dubbed the “after party,” is something she teaches to... Continue Reading >

Stay on script: Marketing do’s and don’ts for photographers


September 2017 issue Business

What you need is a consistent messageOverwhelming. It’s a word Sacramento-based photographer and much-in-demand marketing consultant Teri Fode uses a lot, especially when she describes the pressures photographers face to keep their businesses prospering.“Almost every photographer I meet tells me it is overwhelming to keep up with the rapidly changing world of social media and other marketing tools,” says Fode. “I hear them. They’re faced with the prospect of learning about and... Continue Reading >

Senior portraiture: the experience is everything


August 2017 issue Profiles

Taking high school senior photography beyond the portrait helps Maria Moore stand outThe senior portrait clients of Maria Moore, M.Photog., CPP, have been known to take a hike. Makeup flawlessly applied, hair perfectly coiffed, they might don rain boots, hitch up the skirts of their lovely formal dresses, and tromp through the woods surrounding Huntsville, Alabama, until they reach a creek that’s become one of Moore’s favorite sets. Once there, they glide into the water, sometimes soaking... Continue Reading >

Model might: Dan Rowe breaks conventions of senior photography


August 2016 issue Profiles

A senior model program breaks with conventionSomething you won’t hear from Dan Rowe is “maybe.” He’s either with something or he’s not. This is a great quality for someone running a senior portrait business in a tiny town like Oakland City, Indiana (population 2,432).“Our town is very small with a lot of lower-income families, but because of the way it’s laid out, there a lot of reasonably sized high schools,” says Rowe. “Last year, we ended up with 27 total high schools... Continue Reading >

From surviving to thriving


August 2016 issue Profiles

What you do when your city goes bankrupt and there’s no market for your services: get personalEd, a hulking high school senior with an introverted personality, was a tough nut to crack, and it was easy for Detroit photographer Shawn Lee to see where he got it. Ed’s mom seemed immovable, firmly telling Lee, who promises his student clients the hottest senior portraits, that her budget wasn’t budging.“[She] said, Look Shawn, I don’t care how ‘hot’ the photos are, I’m not... Continue Reading >

What you didn’t know you didn’t know about senior portraits


December 2015 issue Profiles

Travis Gadsby’s career has come full circle. For about 10 years, from the early 1990s to the early 2000s, Gadsby, CPP, and his wife ran a busy portrait studio in Twin Falls, Idaho, focusing on high school senior portraits. The long hours weren’t an ideal match for raising small children, however, so when the Gadsbys started adding to their family, they sold their studio and opened a retail store selling backdrops and other photographic gear. Then in early 2014, the owner of a local studio... Continue Reading >
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