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The drama of theater photography


June 2017 issue Profiles

"Theater magic” is a well-worn phrase. William Shakespeare linked theater and illusion in his plays “A Midsummer Night’s Dream” (with fairies) and “The Tempest” (with a sorcerer). It applies to what audiences feel at productions as diverse as high school drama club plays and Broadway musicals. And it spurs theater practitioners through the hard work, long hours, and years of study required to be part of such illusion. It also motivates the photographers who capture still images of... Continue Reading >

Print-and-go portraits are crowd pleasers


10.14.2016 Business

makING on-site printing payDave Stana, Cr.Photog., CPP, of Frisco, Texas, and Bill Vahrenkamp, Cr. Photog., of Mansfield, Texas, want to show fellow photographers a pathway to more profits using the skills and equipment they already possess. On-site printing, they say, is something consumers want and will pay for.The key, notes Stana, is providing high-quality images that clients would expect from a custom portrait session or wedding booking, with the addition of a take-home product... Continue Reading >

Making bank on pop-up retail photography


10.14.2016 Business

© Dave StanaLooking for a way to supercharge profits from on-site printing? Consider pop-up retail. These temporary storefronts typically show up at malls and other shopping centers before holidays for themed pictures with Santa Claus, the Easter Bunny, or for Halloween.Pop-up retail photography can be a lucrative endeavor, and it may be a lot more manageable than many photographers realize.The first step is securing a high-visibility location where you can attract the right customers.... Continue Reading >

9 Bar Mitzvah lessons


January 2016 issue Business

Tips on a lucrative, underappreciated nicheTraveling around the country speaking about and teaching photography, I always note the lack of bar/bat mitzvah photographers I meet. I didn’t set out to be bar/bat mitzvah photographer myself. I’m a wedding photographer who was asked to do a bar mitzvah and immediately discovered that this is an event photography specialty that’s overlooked. Now I book as many as I can and you should, too. Here’s why.© Booray Perry1. The money is... Continue Reading >

Ask the experts: Pricing events

October 2015 issue Business

Q. I’ve been doing pretty well with my photography business, which is location family portraits. One of my clients has asked me to shoot an event, though. How do I price that?A. There’s no simple answer to this question because before you can determine any pricing, you have to know your numbers. Determining your numbers takes work, but it’s an essential part of being an entrepreneur. You can’t just price your services the same as someone else’s; prices must be based on your unique... Continue Reading >
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