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Keeping up with client expectations, generation after generation


January 2018 issue Business

There are very, very few photography businesses with the kind of longevity enjoyed by Fred Marcus Studio. Founded more than 70 years ago after Fred Marcus immigrated to the United States during Word War II, the studio has been serving an upscale clientele from the same location in New York City ever since. Fred taught the business to his son, Andy, who in turn taught it to his son, Brian. And through the decades the Marcuses have built up a reputation and a client base to rival any wedding and... Continue Reading >

3 Mistakes Entrepreneurs Make, and the Solutions


November 2017 issue News

Running a small photography business is tough and you're bound to make mistakes. But here are three you can avoid, thanks to insight from Ryan Estis, who has 20 years' of sales and leadership experience and will deliver the keynote at Imaging USA 2018:© Ryan EstisMistake No. 1: Letting success breed complacency. “I see this often and I am a victim of it myself with my own business. Things will be good, we have a level of success, and we plateau,” he says. But what was good enough to... Continue Reading >

9 tips on the psychology of photo sales


November 2017 issue Business

FIRST, GET YOUR OWN HEAD IN THE RIGHT PLACE“Sales is really all about psychology,” says Bry Cox, M.Photog.Cr., CPP. “A lot of people want to make it all about tactics, but it’s not. It’s about understanding people and social dynamics.”A 20-year veteran of professional photography and a nationally known author and speaker, Cox has spent years perfecting the psychology of sales and helping other photographers do the same. The problem, says Cox, is that most photographers are... Continue Reading >

15 ways to stand apart in the senior portrait market


November 2017 issue Business

Over the past several years, Howie McCormick has steadily evolved into one of the most popular senior portrait photographers in central West Virginia. He’s overseen notable growth in his business, based in Gassaway, and established a reputation as the go-to senior portrait photographer across a range of communities. The key to success, he says, is tailoring every shoot and every process to the individual.McCormick’s forte is storytelling. He often storyboards his senior portrait shoots... Continue Reading >
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