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How to write a press release


March 2017 issue Business

Has your work won a district competition or been selected for the Loan Collection? Do you want to let your contacts know you’re now a certified professional photographer? PPA provides press release templates so you can share good news with your local community.The downloadable templates include the facts about your achievement and allow space for you to customize them with information about you and your studio. Once you complete a release, just email it to your local media, preferably to... Continue Reading >

How you know you’ve made it as a pro photographer


9.15.2016 Business

How do you know when you've made it as a pro? Professional Photographer asked five Imaging USA 2017 speakers about success: Kay Eskridge"When your clients become repeat clients, year after year and for all their photographic needs. When your clients think of you first when planning anything that needs to be photographed—all of their life events, you’re a part of." Kay W. Eskridge, M.Photog.Cr., CPP, Images by Kay & Co. Photography, Phoenix, Arizona Mary Fisk-Taylor"I’ve... Continue Reading >
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