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“Disastrous” Santa sessions a hit with clients


November 2017 issue Business

Jeff Roffman Taps Into a Profitable (and Hilarious) NicheFive years ago, Jeff Roffman held his first Santa day at his Atlanta studio. It was a modest event with about 15 sessions. Almost every kid cried.Chalking it up as a failed experiment, Roffman readied himself to move on when he began getting feedback from the parents. They loved the photos. In fact, about halfway through the following year, clients started asking if he was doing them again. So he did, hosting another Santa day at the... Continue Reading >

How Jeff Roffman’s hilarious Santa portraits went viral


10.25.2017 Business

Jeff Roffman’s first couple years of Santa photos were a disaster—or so he thought. After dozens of shoots, most of the images were of kids crying.So Roffman did something different. Rather than shuffling those images away as outtakes, he shared them online. After all, they were real. He dubbed the collection of photos “The Naughty List,” and put them up on his website and on social media.The parents loved them. Many of the images went viral on social media. Last year alone, Roffman... Continue Reading >

Wall art with heart: A portrait approach that emphasizes prints


March 2017 issue Profiles

Crisp and clean in style yet snug and sweet in spirit, Meghan Doll’s baby and family portraiture isn’t fine art, she says. It’s “heart art.”People get hung up on what constitutes art and what’s appropriate for their walls, she explains. But ultimately what most parents want is something that makes them smile, that swells their hearts, and that reflects the love they feel for their children. “It’s different from fine art,” she says. “It has a different place in your life.... Continue Reading >

Audrey Woulard: Striking gold in the tween market


December 2016 issue Profiles

The space betweenWhen Audrey Woulard started her business 15 years ago, she was a baby photographer. She did great work, built up a loyal clientele through word of mouth, and developed a reputation as one of Chicago’s best.Then her subjects started growing up. Woulard decided to adapt her business accordingly. She became a child photographer, following the kids as they became toddlers, then elementary school kids.The game continued to change, of course. All of those cute little kids... Continue Reading >

License yourself for live animal sessions


May 2015 issue Business

Portraits that unite children with small animals such as rabbits and ducklings are popular with clients especially during the springtime. If you're photographing a client with their own pets, you're free and clear under the law. But if you're bringing these animals into your studio for sessions, you're considered an animal exhibitor under the Animal Welfare Act, which means you'll need to obtain an animal exhibitor license from the U.S. Department of Agriculture and the Animal and Plant Health... Continue Reading >

Animals in studio


May 2015 issue Business

You can't just wing itIt’s a familiar concept for springtime photos: a child and an adorable animal in a set swathed in pastels and white, a picture of all that is innocent. It seems simple. It looks great. But do you know what you’re getting into if you decide you’d like to attempt such a promotion? Federal requirements to do this lawfully are rigid and require substantial effort and preparation by the photographer. Add possible state or local restrictions, and you can see that it’s... Continue Reading >
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