Results

How to write a press release


March 2017 issue Business

Has your work won a district competition or been selected for the Loan Collection? Do you want to let your contacts know you’re now a certified professional photographer? PPA provides press release templates so you can share good news with your local community.The downloadable templates include the facts about your achievement and allow space for you to customize them with information about you and your studio. Once you complete a release, just email it to your local media, preferably to... Continue Reading >

Get certified from home

September 2016 issue Business

CPP exam available onlineUntil recently, taking the certified professional photographer exam meant making a trip to the nearest proctor in your area, which could be inconvenient depending on where you live. But good news: PPA has rolled out an exam that can be taken online.“The benefits are obviously the ease and convenience of taking the test in the comfort of your own home, office, or studio,” says PPA Director of Certification Julia Boyd. “You also have the flexibility of... Continue Reading >

Outside, looking in


April 2016 issue Business

Gaining community and guidance to grow a businessTen years ago, Stacey Williams Dunse, CPP, launched her studio, Tailfeather Photography, in the small town of Webster, South Dakota. Situated in a rural patch of the state about two hours south of Fargo and five hours west of Minneapolis, Webster is home to fewer than 2,000 people. Dunse set herself up as the town’s do-it-all photographer and built a client base from the surrounding area. Business was growing, but she felt a few things were... Continue Reading >
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