Results

Devastating data loss reveals a resource


January 2017 issue Business

The silver lining in a digital cloudMegan Drane thought she was being careful. She routinely backed up all her images on an external hard drive and also saved the past year’s worth of photographs on her laptop. It wasn’t the most redundant system a photographer could use, but for years it worked just fine.Then one day, in a split second, the entire system came crashing down—literally. Drane left her hard drive near the edge of a table, connected to a wall outlet via a power cord. As... Continue Reading >

All together now


August 2016 issue Business

10 families, 5 studios, 1 heirloom printCamaraderie and community are difficult to quantify … until you need them. When you do, the power of a strong, supportive professional network becomes invaluable.That’s what Betty Huth, M.Photog.Cr., CPP, API, and Edward Booth, M.Photog.Cr, CPP, API, owners of Huth & Booth Photography in Riverview, Florida, found out last year when they were exploring ways to make a dream project real for one of their clients.SituationThe episode began when... Continue Reading >

Outside, looking in


April 2016 issue Business

Gaining community and guidance to grow a businessTen years ago, Stacey Williams Dunse, CPP, launched her studio, Tailfeather Photography, in the small town of Webster, South Dakota. Situated in a rural patch of the state about two hours south of Fargo and five hours west of Minneapolis, Webster is home to fewer than 2,000 people. Dunse set herself up as the town’s do-it-all photographer and built a client base from the surrounding area. Business was growing, but she felt a few things were... Continue Reading >

Backyard dream studio


December 2015 issue Business

The perfect space for Steve HolmesWhen Steve Holmes started his full-time photography business in 2009, he began like many photographers, working from a spare room in his house. The space served its purpose and gave him the platform to launch his image-making career, but it was literally and figuratively constricting the business. Holmes wanted to move into a dedicated studio space, but he knew he needed to be smart about it.SITUATIONHolmes started his business in a spare bedroom that had... Continue Reading >

Case study: Finding validation


September 2015 issue Business

Tracy Page discovers career-saving supportWhen Tracy Page, Cr.Photog., CPP, of Douglas, Georgia, first got into photography, she faced a wall of negativity from many of the established photographers she encountered. Members of the old guard doubted her professionalism and her abilities. They were suspicious of her motives and withheld advice. Most discouraging: They told her again and again, “You’re doing it wrong.”SITUATIONWith a background in painting, drawing, and fine art, Page... Continue Reading >

Case study: Benchmarks enhance productivity


August 2015 issue Business

Earn more, work the sameFor several years, Stephanie Anders, owner of Stephanie Anders Photography, had been humming along. Focused almost entirely on the artistic side of professional photography, she had built a solid customer base and was experiencing good growth of her Miami portrait studio. But as she eyed the next level for her business, she realized she didn’t know how to get there.SITUATIONAnders’ sales were pretty good and the number of sessions she was photographing was... Continue Reading >
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