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3 Mistakes Entrepreneurs Make, and the Solutions


November 2017 issue News

Running a small photography business is tough and you're bound to make mistakes. But here are three you can avoid, thanks to insight from Ryan Estis, who has 20 years' of sales and leadership experience and will deliver the keynote at Imaging USA 2018:© Ryan EstisMistake No. 1: Letting success breed complacency. “I see this often and I am a victim of it myself with my own business. Things will be good, we have a level of success, and we plateau,” he says. But what was good enough to... Continue Reading >

Maternity photographer uses SWOT analysis to guide business


September 2017 issue Business

Examine your business in relation to the marketShe was a business professional before she was a photographer, so Eden Bao naturally takes an analytical perspective on her career.Primarily a maternity, newborn, and baby photographer based in Seattle, Bao turns the heads of pregnant women in the Pacific Northwest with her beauty style of portraiture. Mothers-to-be are draped in sweeping gowns and posed before dramatic landscapes or in elegant interiors. How she homed in on that style was a... Continue Reading >

Weddings with a Rocky view


February 2017 issue Profiles

Darren Roberts is miles from where he started—and sometimes miles from anywhere. That’s entirely the point.Roberts, an erstwhile neuroscience student, was on the brink of a career in dentistry when he had a change of heart. “I just didn’t think I’d enjoy it,” he says. So he pulled up his roots in Saskatchewan, Canada, and relocated to Calgary, on the edge of the picturesque Canadian Rockies.Roberts enrolled in photography school, which had a heavy commercial focus. From the... Continue Reading >
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