Results

How Jeff Roffman’s hilarious Santa portraits went viral


10.25.2017 Business

Jeff Roffman’s first couple years of Santa photos were a disaster—or so he thought. After dozens of shoots, most of the images were of kids crying.So Roffman did something different. Rather than shuffling those images away as outtakes, he shared them online. After all, they were real. He dubbed the collection of photos “The Naughty List,” and put them up on his website and on social media.The parents loved them. Many of the images went viral on social media. Last year alone, Roffman... Continue Reading >

Maternity photographer uses SWOT analysis to guide business


September 2017 issue Business

Examine your business in relation to the marketShe was a business professional before she was a photographer, so Eden Bao naturally takes an analytical perspective on her career.Primarily a maternity, newborn, and baby photographer based in Seattle, Bao turns the heads of pregnant women in the Pacific Northwest with her beauty style of portraiture. Mothers-to-be are draped in sweeping gowns and posed before dramatic landscapes or in elegant interiors. How she homed in on that style was a... Continue Reading >

Should you niche? Dani Miller did and her studio thrived


October 2016 issue Profiles

About five years ago, Dani Miller was having serious doubts about the future of her studio. She’d been in business for a handful of years, experiencing moderate success by taking on just about any photo work that walked through the door. Weddings, portraits, commercial shoots—this Jane-of-all-trades would do it all.However, as she pondered her professional life, she wondered if she could keep it going. Was she too diversified in her work? Was her business model sustainable? When she... Continue Reading >

Thriving under the northern lights


September 2015 issue Profiles

Alli Peck’s heart-warming portraits from a land of snow and iceThe Great Plains of Canada are wildly beautiful, with open prairies and deep green forests stretching eastward for miles from the base of the Rocky Mountains. Though they extend mainly across the so-called “prairie provinces” of Alberta, Saskatchewan, and Manitoba, they begin humbly in the northeastern edge of British Columbia, where the jagged mountains end peaceably in a majestic backdrop. Winters are long and cold here,... Continue Reading >
Loading...